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My role
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Design principles
I defined key design principles from to guide the experience.
Clarity and Confidence
Simplify insurance details to ensure users can easily understand and feel confident adding them.
Fast and Simple Addition
Quick and straightforward, respecting users' limited time while parking.
Rapid Development
Leverage existing resources to streamline development
Seamless Parking Experience
Integrate the new product smoothly
Success metrics
I established clear success metrics to measure the impact of the feature.
Appstore reviews
Positive and negative reviews comparable to other similar features in the app.
# Customer support request
Requests to parking transaction ratio is comparable to parking
Parking funnel conversion
Equal to normal levels
Should not reduce by more than x%
CCI conversion rate
Should be = or > x%*