Senior Product Designer
Hi, I'm
Chandni
10+ years experience
Master's in Design
End-to-end product design
Experimentation & A/B testing
Currently at
PayByPhone
Selected work · PayByPhone, 2022–present
Work that shaped products and teams
End-to-end ownership from strategy to launch, plus the craft around it.
0→1 product
Strategy → launch
A/B tested
Car Contents Insurance
Defined and shipped a new parking add-on from the ground up, aligning product, engineering, and legal around one bet and owning the design end to end.
2M+
users reached at launch
+60%
conversion uplift
View case study →
New product line
Monetization
A/B tested
Post-Purchase Offers
Shaped PayByPhone's first third-party advertising product, from business case to a partner-ready design framework, opening an entirely new revenue stream.
$1.5M
projected annual run rate
1st
ad product for the company
View case study →
Craft & accessibility
Ships to code
Beyond the designs
The work I do around the work: facilitating, reviewing, raising the accessibility bar, and even fixing front-end details in code, so good design ships and the whole team gets sharper
Facilitation
Design reviews
Accessibility
Front-end fixes
See how I work →
