Papa’s Amlodipine runs out Thursday
Saket Medicos has it in stock. Ramesh can bring it on his 6 PM visit.
Hi, I'm
.
7+ years experience
End-to-end product design
Mobile & web
Experimentation & A/B testing
Currently at
PayByPhone ↗

Selected work · PayByPhone, 2022–present
End-to-end ownership from strategy to launch, plus the craft around it.
0→1 product
Strategy → launch
A/B tested
Defined and shipped a new parking add-on from the ground up, aligning product, engineering, and legal around around a single focused direction, and owning the design end to end.
2M+
monthly users reached
+60%
conversion uplift with A/B testing
View case study →
0→1 ad product
AI/ML offers
A/B tested
Shaped PayByPhone's third-party ad product: the experience layer on a machine-learning offer engine, opening an entirely new revenue stream without disrupting the parking flow.
$1M+
annual revenue
1st
ad product for the company
View case study →

AI product design
Mobile & web
Designed & coded
In progress
Designed LLM-powered natural language search for PayByPhone's map on mobile and web, and coded the prototype myself, so drivers can describe what they need and get spots ranked by what the stay really costs.
66.5%
map drop-off it targets
2.4×
cost gap hourly rates hide
View case study →
Craft & accessibility
Ships to code
The work I do around the work: facilitating, reviewing, raising the accessibility bar, and even fixing front-end details in code, so good design ships and the whole team gets sharper.
Facilitation
Design reviews
Accessibility
Front-end fixes
See how I work →
Self-initiated · Ongoing
Work I do on my own time, on a problem close to home: helping families who live abroad care for aging parents back home.
Personal project
Mobile & web
Ongoing
A care-coordination concept for families living far from their aging parents. Caretakers log through the chat app they already use, with photos and voice notes in their own language, and the family sees only what needs them, timed to both time zones.
View case study →
2019 – 2021
A selection of projects from earlier in my career.